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Message Matters
Practice and Repetition Ease the Way for Effective Communication
Effectively communicating the work of the city to residents, businesses, and visitors is an ongoing challenge as technology changes and…
‘The Dig’ Keeps Shakopee Residents Up to Date on New Developments
Shakopee developed a video series to inform, entertain, and direct the community to new city developments.
‘Mayor’s Minute’ Radio Segment Keeps Community Informed
The regular radio segment called Mayor’s Minute serves to share City Council activities and local happenings with regional listeners.
There’s a Time and a Place for Effective Storytelling
Storytelling is used in education, marketing, and leadership to convey messages more effectively and ensure they are remembered.
Small Ideas for Big Impact
The City of Victoria explores opportunities to protect and preserve the environment by looking to both innovative and tried-and-true approaches…
Create One-Pagers to Share Your Message With Legislators
Fitting your messaging onto one sheet is an excellent communication tool when city officials and legislators have limited time to…
Read the Comments, but With Care and a Plan
Ensuring your social media pages are informative, engaging, respectful, and legally compliant can be tricky. Use these tactics to help…
Choosing Effective Visuals
Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.
Visuals Are the Message in Effective Communications
Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.
Cultivating and Managing Relationships With Journalists
Working with the media can be one of the most intimidating aspects of holding public office or working in local…